Tour & Taxis is a vibrant and iconic destination in Brussels, but as city explorers, we quickly noticed how its rapid growth came with growing confusion. With multiple buildings and frequent events, both regulars and newcomers often found themselves asking:
Where exactly is the Gare Maritime?
How do I get to my event, at the Sheds, or even find the parking lot?

We were invited to analyze the existing signage and propose both creative and structural solutions to improve the experience for everyone; visitors, tenants, workers, and event-goers alike.

Our approach?

  • Respect the site's majestic architecture
  • Clarify circulation with a coherent signage system
  • Decode the layout and its complexity (to be future-proof)
  • Identify what was missing and necessary from large-scale elements to precise details (every piece has a role)
  • Align on-site and online communication
  • Stabilize and structure the graphic identity across the whole site

We believe bold decisions (both in design and in investment) can lead to real clarity, comfort, and connection.
As new signage elements appear across the site, a sense of coherence begins to emerge.


Extract of the signage system
Unified and completed icon collection