With limited existing design, we were able to build an extension of the JEMA branding applicable to signage and graphics across all mediums. After studying the flows and masterplan, the project was to guide visitors through the whole building with key points of interest receiving special graphics. From the outside signage, to the naming of the meeting rooms all the way down to inspirational messages in the cafetaria, the JEMA building feels united with a consistent visual language.
The use of perforated metals was chosen to accentuate the inherent industrial look of the workshop.
Seeing the joy from the workers actually being represented through their work on electrical diagrams was solid confirmation that this was the direction to go. The new system blends in perfectly and looks like it has always been there.