A tax lawyer setting up her own practice, after an extensive career with a leading firm. A major life cycle!
We were tasked with the creation of the identity and style of the website, to help the client understand her career path and specificities, using her inspiration: a sketch drawn by the client, a stag.
The creation of a set of identity elements enabled Bucklaw to develop its own communication as business grew.
The method also involved stimulating the drafting of a definition of its service "offer".
This part of the "start-up" assistance is important to help freelancers structure their offer.