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louis delhaize Open Market

LocationBraine-le-Comte + Gembloux
MissionStrategy, Branding, Architecture, Spatial Design, Signage

Project details
Creation of a new format (1000~2000m2) integrating all the new modes of consumption —physical or digital—, logistics and allowing the installation of the brand louis delhaize to replace the brand Match.

From advising on the strategy for the Match/louis delhaize network, the brand itself, in-store communication (videos, signage, product communication...), architectural devices for the network, spatial organisation, client journey, the expression of spaces for high-value products (the transparent workstations and glorified counter-service), the creation of specific furniture, taking in account the future evolution of logistics, the incorporation of new services (on-the-go, personal shopper, 24/24, Click & Collect...), the evolution of technologies, all the way down to the promo tag.
All whilst respecting the louis delhaize brand values but developing a new, non-existant, format in their current network.

This project is the continuation of our work with the group Delfood and louis delhaize which allowed us to creation the “city” concept tested in Wilrijk (2014), the specific format for Brussels Airport (2016), the transformation of the Smatch format into the louis delhaize model (2020) and reason on the complete network device.