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Docks Bruxsel


ClientEquilis
LocationBrussels
SectorRetail park, shopping district
MissionStrategy, Branding, Signage
Parking






Project details
How to raise awareness about the size of the site? Increase the focus on the entrances to the site?

A global communication guideline: “Docks Bruxsel welcomes you” and the parking already reflects the brand identity. 

Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.