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Docks Bruxsel

SectorRetail park, shopping district
MissionStrategy, Branding, Signage

Project details
How to raise awareness about the size of the site? Increase the focus on the entrances to the site?

A global communication guideline: “Docks Bruxsel welcomes you” and the parking already reflects the brand identity. 

Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.