Project details
The retail site was in need of a new identity and signage system integrating the architecture.

Bellefleur was created. With an identity based on a historical element from the coal industry past: the Bellefleur, which is the most visible part of the molette chassis.
The signage created is based on the expression and interpretation of this major historical element.
The colors are reminiscent of the bricks and structural elements of the architecture.
The objects created are also based on the use of structured metal, accompanying the commercial signs and the emblem created.